Italian apparel brand Prada premiered Wes Anderson’s “Castello Cavalcanti” short film at the Rome Film Festival and on its Web site that grants supremacy to the director’s style rather than overt branding.
Audi of America is fighting for a fair, country-wide reevaluation of diesel in the wake of its latest line of TDI vehicles through a series of multichannel campaigns.
The Luxury Collection is switching coasts with One Kings Lane to tour Vermont, Boston and New York and uncover sales freighted with cultural significance.
As the mobile-application user base grows, so does the volume of trouble tickets: the emails, phone calls, tweets and other messages from users who are confused or upset.
Christie’s International Real Estate is furthering its official luxury real estate sponsorship of Art Miami International Contemporary and Modern Art Fair Dec. 3-8 to capitalize on the natural confluence of the real estate and fine art markets.
Swiss watchmaker Breitling is honoring World War II veterans with a limited-edition watch collection that contributes a percentage of proceeds to the Honor Flight Network.
Mobile is the media for the moment. Advertisers, retailers and brands simply must have mobile as an integrated part of their holiday marketing plans and budgets. Fortunately, it is not too late to deploy the proper efforts.
Family-owned Hermès is gaining exposure for young international designers through its annual Prix Émile Hermès awards that reflect the brand’s Fondation d’entreprise Hermès’s ongoing commitment to artisan skills and forward-thinking creativity.
Fractional jet ownership company Flexjet is offering ultra-affluent travelers a chance to visit destinations from Hong Kong to Istanbul in curated forays over a 14-day period.
Apple’s recently launched iOS7 has given iPhones and iPads a whole new look and feel, but the update also raises concerns for consumers who are traveling abroad with these devices.
