Mobile black swans and turkeys

Published: December 2, 2013

On the return flight home for Thanksgiving this past week, I read Nassim Taleb’s book, “The Black Swan,” and decided that ‘tis the season to draw profound parallels between innovation and poultry.

Luxury Daily’s Luxury Women to Watch 2014

Published: November 27, 2013

Luxury Daily’s Luxury Women to Watch 2014 list celebrates the smart women who are expected to make a difference in luxury marketing and retail in 2014.

Jaeger-LeCoultre raises $790K at (RED) auction

Published: November 27, 2013

Swiss watchmaker Jaeger-LeCoultre lent its support to the (RED) Foundation by including two custom timepieces that were part of a larger capsule collection auctioned off at Sotheby’s New York on Nov. 23.

Why social marketing is tailor-made for luxury goods

Published: November 26, 2013

When the social media revolution hit, luxury brands hung back, preferring to be fearful angels rather than rushing fools. They saw inherent contradictions between luxury goods and social media.

Reinventing SMS for the holidays

Published: November 25, 2013

It is that time again. The Christmas decorations and candy are already out in the chain pharmacy stores, and it will not be long before the traditional holiday music starts playing.