Italian apparel and accessories brand Versace has revived its collaborative relationship with Los Angeles-based designers The Haas Brothers to build upon its earlier capsule collection.
A native ad campaign running across desktop and mobile should not be priced any differently because mobile is involved.
Precision-cut crystal maker Swarovski is looking to drive ticket sales with social media promotions to its first feature film production, “Romeo & Juliet,” developed by its entertainment division.
Forty-eight percent of women with a household income of more than $500,000 plan to take a luxury vacation in the next 12 months, while 41 percent of men with the same credentials plan to take a luxury vacation, according to a new report by the Shullman Research Center.
With the release of the iPhone 5S and 5C, we saw the death of mobile payment as we know it, and the hundreds of thousands of NFC-enabled retailers across the world are now scratching their heads about what to do next.
The mere fact that a mobile phone number appears in your database does not necessarily mean that you have a blanket authorization to include that number in your telemarketing and advertising initiatives.
British label Burberry hosted Brit Rhythm music events in New York, London and Singapore to promote its men’s fragrance collection and emboss the brand’s associations with music.
Four Seasons Hotel Boston is harnessing the energy cascading into the city for the Boston Red Sox’s appearance in the World Series of Baseball with a Twitter promotion and The Bristol Lounge Bar offers.
Patents are a misunderstood space, partly because the patent industry has been recently plagued by labels. And many times these labels are not as simple as one-size-fits-all.
French crystal-maker Lalique is continuing its limited-edition decanter collaboration with Scottish whiskey distiller The Macallan to reinforce the spirit-maker’s six pillars, while introducing the crystal brand to a new consumer base.
