Armani targets affluent marathon runners via email blast

Published: October 31, 2013

Italian label Giorgio Armani is scouting out local athletic events to pique consumer interest in its EA7 sportswear collection through a timely email blast sent in the days leading up to the Nov. 3 New York City Marathon.

89pc of CEOs optimistic about state of luxury: survey

Published: October 30, 2013

The top executives of the world’s leading luxury brands are optimistic about the future growth of the industry, expecting a rise in sales of more than 9 percent over the next twelve months, according to a recent Departures survey.

US resilience propels 4pc luxury spending growth: Bain

Published: October 30, 2013

The Americas are expected to surpass China in terms of luxury goods spending growth, while global revenue will climb an estimated two percent to $299 billion, according to a new study by Bain & Co.

The case against responsive Web design

Published: October 30, 2013

The hype about mobile responsive design reached a crescendo about a year ago. On the surface, the pitch resonates. Why manage multiple sites when you can manage just one and have it resize itself for all channels? Simple, right?

Sport and the mobile marketing revolution

Published: October 29, 2013

The venerable Mary Meeker’s Internet trends report recently pointed out a glaring discrepancy between attention/time spent by users on mobile versus the advertising spend marketers are dedicating to the medium.