Microsoft’s Bill Gates stood on the stage at the now-defunct Comdex show in Las Vegas in 2000 with his schoolboy smile, touting the new “tablet PC.” Penned on the tablet in Mr. Gates’ handwriting was “Tablet PC is SUPER COOL!” Behind the stage, a backlit sign read, “Experience the evolution.”
Affluent consumer attitudes toward the economy rose into neutral territory with an index of 93 on a scale of 200, up 22 points from the year-ago period.
The business of telephone solicitations just got a bit more confusing. The FCC recently began enforcing new, more stringent consent requirements aimed at protecting consumers from receiving unwanted telephone solicitations.
I had the pleasure of visiting the Hermès pop-up shop in New York a couple of weeks ago and it begged a question: Are pop-up shops an effective retail strategy for luxury brands?
Fairmont, Four Seasons and Burberry ranked among the top 10 in L2’s latest study that assesses the digital proficiency of brands active in the Middle East and finds many areas that call for greater cultural sensitivity.
Keeping mobile Web sites separate made sense when mobility meant quick, on-the-go access to the most important content and, for most brands, this was the best path forward. Not anymore.
Italian footwear label Salvatore Ferragamo is enhancing its support of the Wallis Annenberg Center for Performing Arts inaugural gala Oct. 17 with an exclusive line of accessories to be unveiled at a pop-up shop in the Beverly Hills, CA-based center’s Grand Hall.
British automaker Bentley Motors is refining the campaign scope for its new Continental model by sponsoring Harper’s Bazaar’s Bazaar Art supplement that goes behind-the-scenes of the campaign’s production.
Many “Armageddon dates” have come and gone. Millennial computer clocks. Mayan calendars. Oct. 16, 2013. Without an action plan, this date could become Judgment Day for your existing SMS/MMS programs and opt-in databases.
Many companies pay lip service to this idea of letting customers and employees co-create content, experiences and even product development.
