Cartier, Louis Vuitton and Prada among top 100 global brands: Interbrand
Cartier, Louis Vuitton and Prada are at the forefront of global luxury brands in 2013, according to Interbrand’s Best Global Brands 2013 report.
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What Google’s Hummingbird update means for marketers
On the eve of Google’s 15th birthday last week, the search giant unveiled an algorithm update that had marketers on their toes on the effect it might have on their Google rankings, leaving some panicking that “SEO is dead.”
Affluent holiday spending to rise 2.2pc to $27.8B: study
Average holiday sales among affluent households is expected to drop two percent to $2,513, but overall spending is expected to increase 2.2 percent to $27.8 billion because of a rise in households planning to make purchases, according to a new study by the American Affluence Research Center.
Bentley ignites racing revival via GT3 debut
Bentley Motors is continuing its return to racing Dec. 13 after a ten-year departure with the debut of its Contintental GT3 at the Gulf 12 Hours, Dubai.
How to implement a mobile lead-generation campaign
Like any good online marketing campaign, mobile advertising requires a lead-generation component to generate sales. And great mobile lead generation requires a complete rewrite of most brands’ mobile marketing playbook.
Gucci highlights brand heritage through film restorations
Italian fashion house Gucci is continuing its film restoration project with The Film Foundation and Warner Bros. Entertainment that showcases the brand’s appreciation for and support of cinematic arts.
3pc of investors check account balances via mobile: Forrester
A new report by Forrester Research found that 49 percent of investors check their investment account balances on a PC, while 3 percent use a mobile phone.
Trump Hotel Vancouver lures travelers via Rolls-Royce, London Air Services partnerships
Trump International Hotel & Tower Vancouver will be partnering with Rolls-Royce Motor Cars and London Air Services to provide guests with chauffeured transportation and allotted private jet rides.
Social, location and mobile will drive in-store sales
As we enter the fourth quarter sprint to the holiday sales season and year-end recaps, we will see our fair share of media and industry experts obsessing over the rapid growth of ecommerce and predicting yet another year of online putting bricks-and-mortar retailers on the ropes.
Luxury brands must bring back romance in their customer relationships
Luxury brands have the difficult task of intriguing the affluent consumer and keeping them coming back for more. To make things more challenging, the holiday season puts enormous pressure on marketers to develop a successful strategy to entice shoppers.