Powering ad campaigns across devices
The advertising industry has been closely watching the growth of mobile as a platform and eyeing innovations that will solidify its position as the ad delivery platform of choice.
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Land Rover tracks Ben Saunder’s record-breaking Antarctic journey via live social updates
Jaguar Land Rover is inviting fans to follow global brand ambassador Ben Saunders as he embarks Oct. 4 on an 1,800-mile, four-month expedition from the coast of Antarctica to the South Pole on foot.
How to conduct mobile keyword research
Google recently removed the ability to use its keyword tool to get mobile keyword search volume estimates. While this makes things trickier, it does not make it impossible to get mobile keyword data.
Top 10pc of US to increase holiday spending by 8pc to $20.7B: study
Holiday purchases made by the top ten percent of households are expected to rise eight percent to $20.7 billion, while the top one percent of households intends to spend an average of $3,414, a dip of 3.3 percent from the year-ago period, according to a new study by American Express Publishing and Harrison Group.
Holy Grail of purchase data: Are we there yet?
The explosive growth of digitized payments – people paying for things with debit and credit cards instead of cash – combined with online banking adoption has set the stage for a mobile banking and marketing revolution.
Ralph Lauren’s first international runway show honors Paris school restoration
U.S. fashion brand Ralph Lauren is showing its commitment to restoring historic Paris arts school École des Beaux-Arts by staging its first runway show Oct. 8 outside the United States at the venue.
88pc of hotel brands feature mobile-optimized site: L2 Think Tank
Eighty-eight percent of hotel brands feature a mobile-optimized site and 75 percent of hotels have invested in brand-specific apps or capitalize on parent company iPhone and Android apps, according to a new study by L2 Think Tank.
Pricing models for native ad inventory
We have been spending a lot of time with publishers talking about native ads and the one question I am getting asked about over and over again is how to price native ad inventory.
Dior auctions exclusive items, experiences to support cancer charity
French fashion label Christian Dior is holding its Dior Auction Oct. 1-10 where exclusive items and experiences will be auctioned off to raise funds for cancer organization Look Good Feel Better that helps women cope with the physical and emotional toll taken by cancer.
Roadmap for the new path to purchase
Mobile and social are not only changing the way we buy everything from food and clothes to electrical goods and cars—they are radically influencing the way we gather and share information about products and companies.