French label Christian Dior is partnering with the Museum of Contemporary Art in Shanghai, China, in an exhibit titled “Esprit Dior” to display brand history in relation to art, fashion, society and culture.
German automaker Porsche is touting the 918 Spyder model as the brand’s plug-in hybrid sports car of the future after its debut at the Frankfurt International Motor Show.
Rolls-Royce Motor Cars celebrated its Goodwood Revival weekend by promoting unity among its consumers with a range of attractions including the “Yellow Rolls-Royce” from a 1960s Metro-Goldwyn-Mayer movie.
The mobile commerce conversation has moved beyond just having an application to a demand for services that altogether improve the shopping customer journey.
BMW of North America is increasing excitement for the Professional Golfers’ Association’s BMW Championship by incorporating the i3 model into different areas of the event Sept. 10-15.
Italian linens brand Frette is looking to increase its philanthropic contributions through a partnership with Dancers Responding to AIDS, a Broadway Cares program.
As consumers spend more time on their mobile phones and less time on PCs, it feels like we need a support group for digital marketers who optimize marketing tactics with data received from cookies.
Affluent millennials who refer to themselves as influencers purchase products and services online on a daily basis, while Generation Xers purchase weekly and Baby Boomers purchase monthly, according to a new report from iProspect.
German automaker Mercedes-Benz is working to ensure the reliability of its autonomous vehicles, having already exhibited the technology needed to navigate streets without human intervention.
The combined wealth of global ultra-high-net-worth individuals has grown to a record high, although the ultra-high-net-worth population has dropped in Brazil and China, according to a new report by Wealth-X and UBS.
