How mobile apps are reviving branded walled gardens
How is a retailer’s mobile app a walled garden? While I will admit that it is not necessarily in full force today, let us consider where it is headed.
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Hearst exec: Publishing’s future is 360-degree integration
NEW YORK – A Hearst executive at the Luxury Retail Summit: Holiday Focus 2013 Sept. 18 discussed with a panel of luxury retail experts the ongoing service that publications provide to protect and embellish brand images.
Changing marketing sphere is biggest challenge for small luxury brands: Exec
NEW YORK – An Auberge Resorts executive at the Luxury Retail Summit: Holiday Focus 2013 Sept. 18 said that the hotel chain’s small size allows it to swiftly enact changes and develop stronger relationships with its guests.
Four Seasons to raise breast cancer awareness via month-long culinary initiative
Four Seasons Hotels and Resorts will show support for National Breast Cancer Awareness Month this October with a “Think Pink” campaign that spurs its chefs and mixologists to create pink cocktails, teas and desserts to benefit breast cancer charities.
Contemplating the future of shopping malls
Is a retail dust bowl about to blow through the mall nationally? That is a question worth asking for its long-term implications.
Porsche Design CEO: Brand substantially grew store footprint in eight years
NEW YORK – The CEO of Porsche Design at the Luxury Retail Summit: Holiday Focus 2013 yesterday outlined the brand’s expansion from seven Porsche Design stores in 2004 to more than 122 by 2012 following the acquisition of 65 percent of shares by the German automaker Porsche.
Fairmont exec: 48pc of high-end consumers travel four times per year
NEW YORK – A Fairmont executive at The Luxury Retail Summit: Holiday Focus 2013 yesterday said that 48 percent of high-end consumers take four trips per year, while 20 percent travel more than four times per year.
McLaren exec explains strategy shift from racing to global auto brand
NEW YORK – A McLaren executive at the Luxury Retail Summit: Holiday Focus 2013 yesterday discussed the challenges faced by the brand after its relaunch as an automotive brand in 2011.
Flexjet honors Learjet’s 50th anniversary, new aircraft via US tour
Fractional jet ownership company Flexjet is celebrating the 50th anniversary of U.S. jet manufacturer Learjet with a nationwide tour that lets guests explore the Learjet 85.
Battle of the maps: The 2014 ad game-changer
The principal challenge is that maps are a new and unique advertising paradigm, and the incumbent search business models, mostly designed for the Web’s previous era as a stationary, desktop experience, may need to be adjusted.