Four Seasons showcases culinary offers through traveling food truck
Four Seasons Hotels & Resorts is taking its culinary skills to the road with a food truck that will tour three states and cover 1,000 miles beginning Sept. 16.
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Reimagining the mobile-enabled PR agency of the future
How can public relations agencies corner their own communication market, becoming “diversified communication companies” along the way?
65pc of luxury buyers want to see, feel products before purchase: Google
Most luxury buyers do online research before buying, but 65 percent of consumers will buy from a store to touch and feel the product before deciding on it, according to new research from Google.
Bugatti honors legacy through new vehicle unveiling
French automaker Bugatti unveiled its second “Bugatti Legend” at the Frankfurt International Motor Show to honor the founder’s eldest son who played a pivotal role in the brand’s early development.
Heat wave to holidays: How to prep now for Q4 mobile success
Preparing for mobile success can seem daunting to even the most sophisticated marketers, but this holiday season will present an onslaught of opportunities for which there is still time to capitalize.
Bentley enhances Breitling partnership with celebrity endorsement
British automaker Bentley Motors is elevating its partnership with Swiss watchmaker Breitling by touting soccer star David Beckham as the campaign’s ambassador.
Valentino piques interest for new fragrance before debut
Italian label Valentino is increasing the anticipation for its latest men’s fragrance by launching the campaign at the 70th Annual Venice International Film Festival long before the fragrance is set to be released.
Lexus showcases IS via art experience at fashion week
Toyota Corp.’s Lexus generated interest in the IS model during New York Fashion Week with a live holographic performance art experience that showcased the brand’s penchant for devising creative ways to engage fans.
Pinpointing your target audience with hyper-relevance
With new hyperlocal tracking capabilities, marketers can know – by device – exactly who viewed their mobile ad and whether that user subsequently walked into the store.
Hugo Boss reopens New York flagship store via public art exhibit
German label Hugo Boss is heralding the reopening of its BOSS flagship store in New York’s Shops of Columbus Circle with a public video installation exhibit and a branded hashtag.