Internet advertisers recently took a critical step toward ensuring the long-term health of their economic engine by issuing detailed guidance applying the industry’s self-regulatory program to the mobile environment.
One of the main trends we are noticing going into the football season is that we are no longer having to convince brands of the importance of mobile.
Toyota Corp.’s Lexus is encouraging students to devise creative solutions for environmental problems with the possibility of winning a share of $500,000 in grants and scholarships.
Swiss watch manufacturer Ulysse Nardin is celebrating the yachting and competitive sailing industry with the creation of a limited-edition timepiece commemorating the sailing competition that launched America’s Cup.
When business talks about owning the customer, we are really talking about owning customer data. You want to know every time a customer has interacted with you – online, in-store, via social.
Jaguar Land Rover is unveiling its C-X17 Jaguar concept vehicle at the Frankfurt International Motor Show Sept. 10, which introduces a modular aluminum architecture that the brand intends to use for future designs.
Just because consumers spend time with a medium does not mean the recall of brand advertising works in that media.
Depending on the Web site and the category of content, mobile devices constitute anywhere from 25-60 percent of overall audience traffic each month.
Affluent shoppers outpace average U.S. consumers in mobile usage. A recent Luxury Institute study of adults earning $150,000 or more revealed that 80-plus percent owned a smartphone, and more than half (56 percent) owned a tablet.
Social networking platform LinkedIn is cementing itself as a desirable place for automakers since 35 percent of its users plan to buy a car in the next half year, according to a new report by LinkedIn.
