Ferrari moves brand innovation forward with new model
Italian automaker Ferrari is elevating the brand’s standards of innovation with the debut of its Ferrari Speciale 458 model Sept. 10 at the Frankfurt International Motor Show.
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Watchmakers tout skills in Hong Kong at invite-only watch exhibition
Swiss watchmaker Vacheron Constantin is joining 12 other watchmakers in Hong Kong for the first Watches & Wonders – First Asia Haute Horlogerie Exhibition where brands will display their timepieces and craftsmanship.
Bring mobile analytics full circle with A/B testing, optimization and retargeting
Well-informed persistence is the essence of retargeting. When customers do not respond to your messages, you use the information you have on them to make follow-up messages more enticing and likely to convert.
Ferragamo flaunts presence in upcoming movie with premiere sponsorship
Italian footwear label Salvatore Ferragamo is flaunting its presence in upcoming Hollywood film “Rush” by sponsoring the opening of the film Sept. 2 in London.
Tesla Motors to feature award-winning model at charity polo match
American electric-automaker Tesla Motors is participating at nonprofit organization Safety Harbor Kids’s 7th annual charity polo match where donors will raise education funds for parentless and homeless children.
Mobile analytics: Measuring message impact for optimal ROI
Some brands have not made the leap to mobile marketing because of their fear of being perceived as spam. Others are reluctant because they are not sure how to gauge the return on their investment.
Ralph Lauren, Tiffany reinforce luxury image via US Open sponsorship
Ralph Lauren, Tiffany & Co. and other brands are reaffirming their luxury status as sponsors of the 2013 United States Open tennis championships Aug. 26 – Sept. 9.
BMW transforms reach of i series with BMW i8
German automaker BMW is augmenting the i series mission of sustainability with the debut of the BMW i8 at the Frankfurt International Motor Show Sept. 10 that targets racing fans and environmental enthusiasts.
Is texting going extinct?
What do VCRs, CD players and rotary phones have in common? They are technologies that have all but gone extinct.
Everything a marketer needs to know about mobile search
Mastering mobile search can seem like a daunting challenge at times, even for brands with the most established online presence. This is especially the case when mobile is a large part of your customer’s digital lifestyle.