From the GPS system to the fridge, from the car to the house, every single piece of hardware is undergoing deep transformation where the intelligence – the software – is extracted from the hardware and put out in the open for a third party to pitch in.
Swiss watchmaker Jaeger-LeCoultre is targeting timepiece enthusiasts and film lovers through its partnership with the Venice Film Festival where the brand will present its Jubilee timepiece collection and a filmmaker award.
Toyota Corp.’s Lexus International is creating a luxury experience space Aug. 30 in Tokyo’s Aoyama district for brand loyalists to interact with the automaker and each other.
Ignoring social in mobile marketing outreach is not a successful strategy. In fact, social is among the best avenues to reach mobile audiences since search, banners and even email use pales in comparison.
Collaborations can sometimes be risky for luxury brands, and half of affluent shoppers say that the biggest risk for a luxury partnership is the potential damage to the brand’s image or reputation, according to the latest survey from the Luxury Institute.
Britain’s Royal Mail is honoring 10 revered British automakers, including Aston Martin and Rolls-Royce, with a set of stamps that showcases vehicles from an industry heyday in the 1960s and ’70s.
Towards the beginning of the film, “North by Northwest,” actor Cary Grant says to his secretary, “In the world of advertising there’s no such thing as a lie. There’s only the expedient exaggeration.”
How can you be sure that your mobile team is implementing strategies that directly drive revenue growth for the brand?
Italian dealership Maserati of Walnut Creek, CA, is expanding its involvement with the Parkinson’s and patient care charity Danville D’Elegance Foundation’s charity by hosting an eBay auction that lets car enthusiasts take part in the Maserati Trofeo MC World Series weekend.
Of the 55 percent of luxury brands that offer Russian Web sites only 14 percent of brands offer Web sites with advanced Russian translation, according to a new report from L2 Think Tank.
