I have heard countless discussions lately at conferences with media executives saying, “We’re ready to get going on mobile.” But the next sentence goes something like this: “Except we don’t really know what it is.”
Three-quarters of female social media users who are more likely to use brands or products associated with celebrities have Twitter profiles and are more likely to use Twitter over other platforms as a source of inspiration, according to a new report by NetBase.
What is next for luxury brands looking to launch the latest mobile customer experiences?
Langham Place, Fifth Avenue, New York is partnering with Magellan Jets to provide business travelers with weekend day-trips to any of Magellan’s destinations.
Fairmont Hotels & Resorts is beginning a month-long charity initiative in September that tackles issues relevant to its properties’ surrounding areas.
We are spending more time than ever on our mobile devices and they are fast becoming our preferred way to source and purchase products. This does not mean we are not using desktops to purchase anymore.
There are four different use cases for personalized push notifications, each offering a unique opportunity to reach consumers in real-time via their mobile devices.
Jaguar Land Rover is striving to rise above other automakers at the Pebble Beach Concours d’Elegance, Pebble Beach, CA Aug. 15-18 with the North American debut of its Project 7 Concept Car, test drives and an exclusive Playboy party.
Mobile is advancing, much like summer. But we still have a ways to go to deliver on all of the medium’s promise.
Mercedes-Benz USA is extending its partnership with the Professional Golfers’ Association of America through 2017 to elevate its position as the official vehicle and patron of events that are rife with current and potential customers.
