If the FTC were to take the position that a statement or omission regarding Do Not Track compliance is deceptive or that the failure to honor the DNT signal is unfair, that could radically change the legal liability analysis.
Thanks to this small, one-in-all device, consumers today have become more mobile-centric, me-centric and present-centric. They want everything now, delivered at one place – on their handsets.
I have seen brands approach rebranding in every conceivable way and with varying degrees of success. That is because even the best agencies and clients cannot overcome the negative pull of poor planning.
This is the final article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.
Magazines rank as the No. 1 platform for advertisers to engage with affluent consumers of all ages, according to a new report from the Shullman Research Center.
This is the second article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.
Four Seasons Hotels and Resorts’ new president/CEO Allen Smith will guard the luxury hotel chain’s vision and catalyze efforts to expand globally.
Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank.
Whether you are launching a pilot project in 2013 or budgeting for 2014, understanding the return on your investment in your retail store solutions is a critical measurement of success.
Lost in the hubbub about Britain’s newest prince was the symbolism implicit in his name, which in fact speaks volumes about affluent millennials and luxury today.
