More than half of affluent millennials plan to increase their spending in fashion products during the next year, according to the latest survey by American Express Publishing and Harrison Group.
Good brand storytelling, like all good storytelling, is rooted in authenticity and originality. It results in qualities that resonate with audiences – entertainment, intrigue and engagement – and is not going anywhere any time soon.
German automaker Porsche is continuing its celebration of the 911 vehicle’s 50th anniversary with a world tour that focuses on the vehicle’s influential transformations throughout the years.
Swiss watchmaker Patek Philippe is redesigning a classic timepiece from its Grand Complications collection to be auctioned off to help research a cure for Muscular Dystrophy.
Mobile and social media marketing both tried to solve the open rate problem, but they have faced hurdles that limit their effectiveness at achieving open rates that are greater than 30 percent to 50 percent.
Fifty-seven percent of ultra-affluent millennials say that they enjoy purchasing luxury and designer brands compared to 28 percent of all adults who say the same, according to a new report from the Shullman Research Center.
The smartest way to ensure that shoppers stick around on your mobile site is to expand the role of search in the user experience.
Facebook is inspiring fashion decisions for more than half of women who find fashion and beauty extremely important, according to a new report from NetBase.
Jaguar Land Rover is collaborating with private club operator ClubCorp to host a series of events throughout the United States to boost brand awareness among ClubCorp members.
When the 1,400-plus new gTLDs begin to launch in the latter part of 2013, a paradigm shift begins that will dramatically affect the way that Internet users search and navigate online.
