Italian fashion house Gucci is attracting young consumers through its Timepieces & Jewelry Music Fund that is giving students in China, Britain and Japan a chance to participate in the Grammy Awards Foundation 2013 Grammy Camp in New York and Los Angeles.
Swiss watchmaker Richard Mille is targeting affluent female consumers with two new partnerships that embed the brand in women’s golf and demonstrate its commitment to top-tier performance in sports.
Bugatti Automobiles is celebrating six brand legends with limited-edition vehicles to evoke an appreciation for the company’s history.
Luxury shoppers are a highly lucrative, yet complicated demographic to capture. Because of their elusive nature, marketers may find it difficult to engage with these shoppers, especially on digital and mobile.
This is not cryptic adland talk but rather a question to provoke your thoughts on what you like and hate about advertising and, especially, about mobile ads.
The question that marketers are increasingly asking themselves is how to effectively engage customers through these ever-present, always-on mobile devices.
U.S. label Michael Kors and watchmaker Movado ranked in the top five financially promising pure-play brands in the United States, according to a new report by Vision Critical.
This holiday season will solidify the sea change in online shopping that has been shifting to mobile over the last few years.
There seems to be an influx of luxury brands jumping on the charity and philanthropy bandwagon. Often, this is under the guise of corporate social responsibility.
Sixty-two percent of ultra-high-net-worth Americans live in close proximity to department store chain Neiman Marcus, according to a new report from Wealth-X.
