Bergdorf enchants national audience with documentary screenings
New York department store Bergdorf Goodman is partnering with Web platform Tugg Inc. to bring its “Scatter My Ashes at Bergdorf’s” documentary to cities around the country.
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How to optimize the Web site for mobile devices
Analyses of consumer behavior have shown that mobile users have different needs and expectations than desktop users.
Valentino generates public awareness of philanthropic values
Italian fashion house Valentino, along with other luxury marketers such as Missoni, Maserati and Bentley Motors, is partnering with the Cash & Rocket charity drive in different capacities to portray its philanthropic values to the public.
Key luxury travel advertising trends
In online advertising, luxury travel is a game with its own rules. Reaching affluent travelers who are in a buying frame of mind can be tricky – travel is always a high-ticket item.
75pc of affluent consumers will purchase apparel in coming year: Unity Marketing
Three-quarters of affluent consumers are planning on making apparel purchases during the next year, but are also becoming more price conscious, according to a new study by Unity Marketing.
Mobile grabs bigger share of ad spend as desktop peaks: eMarketer
Mobile’s share of digital ad spending is growing more quickly than expected and, as a result, the spend on desktop ads will peak next year as marketers turn their focus to reaching smartphone and tablet users, according to new data from eMarketer.
3 aspects of mobile business intelligence that retailers must get
In retailers’ haste to get a mobile solution to help manage business from afar, we need to slow down a little to consider four areas of mobile business intelligence for retail that will either make or break your investment.
63pc of ultra-affluent consumers find newspaper advertising most effective: report
Sixty-three percent of consumers who plan to buy luxury products and have a household income of more than $500,000 said that they find advertisements in newspapers to be the most effective compared to other channels, according to new research from the Shullman Research Center.
Sexy, but unimpressive: Apple fails to meet mobile expectations
Apple is not actually stepping up to deliver any game-changing products or features. It is just putting more makeup on the front end of a product, which will not drive sales.
Lexus showcases new vehicles through USGA partnership
Continuing a tradition spawned in 2007, Toyota Corp.’s Lexus will join the United States Golf Association as the exclusive automotive partner of the 113th U.S. Open Championship June 10-16 at the Merion Golf Course in Ardmore, PA.