Mobile shopping is increasingly an area of competitive advantage for retailers who get it right, according to a new report from Skava that shows 88 percent of smartphone shoppers have negative experiences.
One of the most important auditory cues associated with any brand-name product is the brand name itself. The brand name is not really a sensory signature in itself or an example of sonic branding, but it still has the power to make or break a product line’s success.
Physical currency may eventually be an historical relic. Mobile purchases are the present and future.
Affluent consumers are 47 percent more likely to make a purchase online compared to their non-affluent counterparts, according to the latest study from Martini Media.
For many marketers, the missing link in enabling mobile to take off relates to the perception that measuring ROI in mobile is not possible.
Mobile may not make sense for every marketer and industry out there.
Your marketing team’s brand paradigm must evolve from product flogger to consumer ally – and trust me, this is a move worth making.
Jaguar Land Rover France is supplying guests at the Le Royal Monceau Raffles Paris with access to a Jaguar XJ Ultimate and the new Range Rover Autobiography as part of a marketing strategy that aims to entice current and prospective consumers, as well as elucidate both vehicles’ features and enrich the overall luxury travel experience.
Ecommerce merchants have been slow to adapt to the growth in mobile, with 82 percent not knowing whether a purchase on their Web site comes from a mobile device or a PC, according to a new report from TransFirst and ControlScan.
We recently finished a massive analysis of thousands of mobile usability studies in which we identified the major mobile traps that marketers fall into when transitioning their sites and apps to mobile.
