Mobile users on Windows are more responsive than Apple or Android users, according to a new analysis of more than one billion mobile messaging transactions for retail and gaming brands.
Mobile solutions should move out of the creative departments and into the strategy or planning departments of the agency world.
Mobile Marketer’s Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.
Mary Meeker and the folks at venture capital firm Kleiner Perkins Caufield & Byers May 29 presented their annual “Internet Trends Report” at the D: All Things Digital conference.
Internet users in the United States generate 66.3 percent of global searches for luxury hotel brands with New York securing the No. 1 spot as the most-searched for destination, according to a new report from Digital Luxury Group.
Land Rover North America is partnering with Condé Nast’s Architectural Digest and architecture firm HWKN to create an art installation that touts the all-aluminum body of the new Range Rover.
In the late 1920s, a piece of land at the crossroads of scenic Avenue de l’Alma (now Avenue George V) and Avenue Pierre 1er de Serbie was put up for sale by the Paris city hall.
What your company sells is no longer just a product or service. The product is now at the center of a total product experience. Unless you realize this, you will get outmaneuvered by digital disruptors whose products may not be as good, but who offer better experiences.
What most QR readers are missing is consumer preference to simply read the code quickly, reliably and effortlessly each and every time.
VIENNA, Austria – An executive from American Express at the FT Business of Luxury Summit 2013 shared new findings concerning a consumer segment called the luxury newcomers that, on average, makes up 25 percent of fashion brands’ customer base.
