Steps to take while envisioning a mobile presence
This is the first article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.
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High-earning business owners buy luxury more often than non-business owners: report
Small business owners with a household income of at least $250,000 are more likely to buy luxury products and services than their non-business-owning counterparts, according to new research from the Shullman Research Center.
7 deadly sins as applied to QR codes
QR codes have been mocked, debased, abused and downright hated, oftentimes with good reason.
Luxury goods revenues to grow 50pc faster than global GDP: Bain
Fueled by current consumption habits and key global markets, luxury goods revenues could grow as much as 50 percent faster than the global gross domestic product, according to a new report from Bain & Co.
LVMH boosts corporate awareness with film restoration funding
French conglomerate LVMH Moët Hennessy Louis Vuitton is gaining exposure among attendees at the Cannes Film Festival by funding the digitalization and restoration of “The Umbrellas of Cherbourg.”
Dolce & Gabbana bolsters London store opening with GQ, British Fashion Council event
Italian label Dolce & Gabbana is gaining exposure for its new London boutique through a celebration with British GQ that will be a part of the British Fashion Council’s London Collection: Men’s spring/summer 2014 showcase.
Office for mobile is key to Microsoft’s future. Anyone home?
While cofounder Bill Gates stepped away from the CEO’s job in 2000, handing over the day-to-day running to lieutenant Steve Ballmer, he cannot be blind to the obvious: his legacy is about to be undone. Unless Microsoft gets its product and customer focus right, it will wither on the vine.
Getting to mobile commerce: The build vs. buy decision
When retailers are looking at the build versus buy scenario, the decision quickly boils down to economics.
6 tips for improving mobile customer experience
Gartner predicts that in 2013 mobile devices will overtake PCs as the most common Web access device worldwide. What can marketers do to prepare for the mobile shift?
Leading Hotels’ Ritz London attracts consumers with Buckingham Palace access
The Leading Hotels of the World’s The Ritz London is appealing to consumers who have an interest in British royalty with an exclusive package for The Coronation Festival.