Digital innovation is a top priority for British luxury brands this year, with mobile commerce becoming an increasingly important focus, according to a new report from Walpole British Luxury and Ledbury Research.
Approximately 60 percent of luxury brands offer a Web site for Korean consumers, compared to 96 percent for consumers in China and 87 percent for consumers in Japan, according to L2 Think Tank’s series of Digital IQ Index Reports.
Starwood’s St. Regis Hotels & Resorts and British automaker Land Rover will come together on the polo field as team sponsors for the Sentebale Royal Salute Polo Cup fundraiser May 15 at the Greenwich Polo Club in Greenwich, CT.
The Leading Hotels of the World is catering to adventurous, affluent travelers through a partnership with The Shackleton & Selous Society to offer vacations and safaris in exotic destinations.
Packaged as the 8 P’s of luxury brand marketing, this article attempts to bring together the elements and interplay between the principles that are employed in the luxury brand marketing mix.
If you could turn back the clock to 1998, would you not totally rethink your Internet strategy? Of course, you would.
Malware always rises where there is a popular platform, a range of attack vectors and some means of monetization, and mobile devices offer all three. Yet, it was not always so.
When it comes to searching for local products and services, 45 percent reach for their mobile devices first and 46 percent exclusively use mobile as their research tool, according to a new report from xAd and Telemetrics.
After speaking with countless retailers, I have compiled a few of the fundamental issues that confront retailers when adopting omnichannel strategies.
Most affluent consumers will continue to purchase from a luxury brand that offers a mainstream line, according to a new report from the Luxury Institute.
