NEW YORK – An Ipsos MediaCT executive at the Luxury Roundtable: State of Luxury 2013 conference said that more than half of affluent consumers believe that luxury brands have lowered their standards of quality in recent years.
It is interesting to follow the raging holy war surrounding mobile Web versus native applications.
The luxury industry operates in an amazing inversion to most economic drivers. When economic times are bad, luxury does well. When economic times are worse, luxury does better.
Today’s affluent consumer is younger with certain digital expectations. If luxury brands do not meet those expectations, they will miss out on a huge opportunity.
Understanding which channel is responsible for driving an application download is critical to managing resources and improving marketing effectiveness.
Luxury watchmakers are attempting to out-build each other’s booths with giant structures and complex architectural designs at the 2013 Baselworld Watch and Jewelry Show April 25-May 2 in Basel, Switzerland.
The Asian appetite for luxury manifests itself differently from that in the West. That came out loud and clear at Luxury Keynotes in Singapore.
By replacing the most important part of the experience with one that revolves around you and your friends, Facebook is embarking on a smartphone coup d’etat.
Despite the proliferation, mobile remains a complex universe, with many options and factors for decision-makers who are considering initiatives.
Some luxury goods manufacturers may currently be on the edge of a fiscal cliff if we are to believe what The Wall Street Journal cites as “the European luxury-goods market deep in recession.”
