DANA POINT, CA – Two out of three affluent consumers are open to discovering new luxury products and experiences this year, according a new survey from American Express Publishing and Harrison Group presented at the American Express Publishing Luxury Summit 2013.
In 2012, consumers spent 76 percent more time on social apps than the previous year, and 50 percent of Facebook users accessed the network from mobile. This makes social the fastest-growing mobile app category.
The FTC could use a failure to comply with the revised .com Disclosures as a basis to bring an enforcement action under the FTC Act. Therefore, brands and agencies should reevaluate their ad and disclosure practices.
The majority of affluent consumers prefer to purchase products and services online rather than going into a store or through another method, according to a new report from the Shullman Research Center.
With pitfalls lurking, we see top luxury brands working hard and being careful to get it right every single time. Sounds smart, but, as a result, an equally dangerous trend has emerged: Luxury brands are consistently late to the game, letting fear of failure deter them from strategic innovation.
Pointing to the quick growth of mobile use for shopping, 29 percent of retailers now see more than 20 percent of their traffic coming from mobile devices, up from just 3 percent who could make this claim a year ago, according to a new report from the e-tailing group.
An increase in ad spend only tells part of the story when it comes to the emergence of mobile. There is a direct correlation between mobile advertising spend and time spent by consumers on such devices.
Consumers fundamentally do not like to be marketed to in intrusive ways, and often advertising makes us think of our insecurities rather than celebrating what makes us special.
Gucci, Tiffany & Co., Audi, Estée Lauder, Louis Vuitton and Burberry are among the top 10 brands that are showing digital dominance in Japan, according to a new report from L2 Think Tank.
Analysts project that the mobile commerce market will reach $31 billion by the end of 2017. As this growth takes place, we can expect to see more than a handful of major retailers battling for their piece of the pie.
