Chanel (1.5 million-plus followers) and Bergdorf Goodman (174,650 followers) are tweeting in ways so different you would be surprised to know they were both in the luxury space.
Ultra-affluent consumer spending reached its lowest level in five years in 2012 when this group spent 14.1 percent less on luxury since 2009, while other consumers upped their purchases, according to new research from Unity Marketing.
Leather goods maker Salvatore Ferragamo is expanding its customized product range with the relaunch of Su Misura Made-To-Measure to include tailored men’s shirts.
Either as a point-of-sale device, product research assistant or linkage to social media, mobile continues to prove itself the linchpin of an omnichannel experience.
With more than 1.5 million applications in the Apple and Android app stores, the mobile app market has become an overwhelming space for those who want to develop and market new apps.
French conglomerate LVMH Moët Hennessy Louis Vuitton is opening the doors to 40 exclusive brand locations during the second “Les Journées Particulières” weekend in Europe June 15-16.
Every time the media runs a story about identity theft or hacking of private information, it sends fresh waves of anxiety through consumers and retailers alike. This is typical with emerging technology.
The number of Internet searches in Brazil for luxury automotive brands rose 68 percent in 2012 with Audi, BMW, Mercedes-Benz and Range Rover in the lead, according to a new report from Digital Luxury Group.
It is already old news that mobile is the future, with some predicting that usage will overtake desktop as soon as next year. The platforms, brands and publishers that crack the code will thrive, and those that do not will perish.
Luxury watch marketers are coming together to target affluent New Yorkers for Madison Avenue Watch Week 2013 presented by The Wall Street Journal.
