TAG Heuer celebrates 50th anniversary of Carrera collection via event, social media
Swiss watchmaker TAG Heuer is celebrating the 50th anniversary of its iconic Carrera timepiece collection through an exclusive event and social media platforms.
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Click-to-call: The real engine behind mobile commerce
To get a sense of how important phone sales are to the U.S. economy, add together the 2012 revenues of Microsoft, Apple and Google. Multiply that number by 3 and you get nearly $900 billion, or the annual sales driven by call centers in the U.S.
App downloads are vanity, usage is sanity
The mobile application landscape has been changing for marketers, developers and publishers. It is no longer about the simple pursuit of pure downloads or visits.
Google lumping together desktop and mobile ads: Good or bad?
Google’s recent announcement that it is making significant changes to AdWords shook up the online marketing industry.
What real-time branding means for luxury brands
When we talk about RTB in the online advertising industry, we are typically talking about “real-time bidding,” or programmatic buying, aka the “race to the bottom.” It is not a place any luxury brand wants to be.
Jenn-Air leverages home show presence via New York Times, Architectural Digest partnerships
Home appliance maker Jenn-Air is encouraging affluent attendees of the Architectural Digest Home Design Show March 21-24 to interact with the brand through first-time efforts in partnership with the publication and The New York Times.
Why responsive design is the future of marketing
If you want to reach your audience on mobile devices, you must design your services to function elegantly on those hand-held devices, or they will drop you like a bad habit and sully your brand on Facebook on their way out.
Bloomberg taps luxury resurgence for market analysis product
Bloomberg Professional is tailoring a new dashboard to real-time data and analysis on the luxury sector since the industry is expected to grow up to 10 percent this year.
5 implications of the new Facebook news feed for luxury marketers
Facebook announced significant updates to its news feed last week which could have key implications for luxury marketers.
63pc of affluent consumers want to opt out of online tracking: Luxury Institute
Sixty-three percent of affluent consumers would choose to keep their online history and Internet activities private through an opt-out tracking policy, according to a new survey from the Luxury Institute.