Avoiding lower click-through rates tied to emails viewed on mobile devices
The problem is that consumers are much less likely to visit a marketer’s site if a marketing email is viewed on a smartphone, compared to a desktop computer.
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More precise mobile location targeting use by advertisers is skyrocketing: report
The use of mobile location-based targeting by advertisers is skyrocketing, with search-behavioral targeting experiencing the highest rate of growth, according to a new report from xAd.
Retailer enthusiasm for mobile payments tempered by power struggles in industry
Uncertainty about the technical future of mobile payments was named as a top business challenge, with 76 percent of retailers agreeing, according to a new report from RSR Research.
Why A/B testing for mobile messaging is a must
Back in the mid-1700s, the British Royal Navy tasked ship surgeon James Lind with finding a way to ward off scurvy, a debilitating disease leading to open sores, tooth loss and jaundice, among sailors.
John Varvatos leverages designer personality via HuffPost Style, SXSW chat
Menswear label John Varvatos is marrying its roots in both the fashion and music industries through participation in “HuffPost Style Sessions” at Austin, TX’s SXSW 2013 festival.
Online reviews to influence affluent travelers over peer recommendations: report
Affluent consumers will spend more on vacations this year and rely on online reviews and discount offers to make their travel decisions, according to a new report by Unity Marketing.
Ritz-Carlton targets sports fans with basketball charity package
The Ritz-Carlton, Charlotte, NC, is targeting sports enthusiasts with a basketball package to be sold for charity in partnership with the Charlotte Bobcats National Basketball Association team.
Treat mobile holistically rather than as a silo
With mobile devices, the advertising and publishing landscape and the means of gauging success has been turned on its head – including the principles of traditional mass audience advertising.
Financially-confident consumers to spend on travel, auto in 2013: report
U.S. affluent consumers plan to spend within the high-ticket travel and automotive categories in 2013 since they are now most comfortable making large purchases after the recession, according to new research from the Shullman Research Center.
Diane von Furstenberg drives boutique traffic with International Women’s Day offers
Fashion label Diane von Furstenberg is driving consumers in-store March 8 with special offers to celebrate International Women’s Day.