Stepping up to the challenge of mobile ad monetization
The top three sites with the largest mobile audiences are Google, Yahoo and Facebook, each of whose mobile audiences are approximately 50 percent the size of their desktop audiences.
Search Results for:
California attorney general regulates mobile marketing privacy standards
Mobile marketers need to pay close attention to the directives on privacy protection issued by California Attorney General Kamala D. Harris.
Dior, Prada gain most post-Oscar buzz among China’s digital consumers: report
Christian Dior and Prada were the top two brands being discussed on Chinese social media site Sina Weibo Feb. 24 after the 85th Annual Academy Awards, according to a new report by the Digital Luxury Group.
The missing link in QR code and Facebook marketing
Without a means of bridging the divide between QR codes and social media, marketers will not reach their true target audience.
Cartier boosts brand appeal by supporting women entrepreneurs
French jeweler Cartier is boosting its brand appeal by supporting and celebrating women entrepreneurs in the Cartier Women’s Initiative Awards.
Mobile Commerce Daily’s Mobile Commerce Outlook 2013
The runaway hit for retail this year will be mobile commerce. The best way to leave money on the table is not to have a commerce-enabled mobile site and application.
Finding in-market affluence
As more opportunities emerge for brands to reach affluent audiences online, the choices of where and what to buy can become overwhelming: mobile, social, niche networks and a thousand ad units from which to choose, such as text and rich media.
Gucci taps women’s empowerment, star power for global CSR program
Gucci is taking a stance on women’s right to education, health and justice by establishing a new global campaign with creative director Frida Giannini, actress Salma Hayek Pinault and singer-songwriter Beyoncé Knowles-Carter at the helm.
When is the best time to send a text message?
Along with other best practice in text message marketing, one of the fastest ways to upset mobile database subscribers is to send them messages at the wrong time.
Rolls-Royce secures future talent through education initiative
Rolls-Royce Motor Cars is securing the future of its craftsmanship and the vehicle manufacturing industry through a school program in Britain.