Mobile apps and the year of adaptation

Published: March 1, 2013

With the continued high demand for mobile applications, marketers, retailers and developers in 2013 will be faced with many challenges and opportunities, mostly associated with new devices or new versions of existing devices.

Tracking mobile offers from eyeball to purchase

Published: February 28, 2013

A new report from research firm IDC predicts that 86 percent of shoppers will access a retailer’s site on their mobile device while shopping in a retail store.

Facebook’s mobile opportunity this year with social context

Published: February 21, 2013

It is on pretty good authority that mobile has been touted as Facebook’s next billion-dollar opportunity. Facebook currently has 1 billion users, 600 million of whom access the social network on a mobile device.

Luxury hoteliers’ mobile apps become adolescents

Published: February 20, 2013

Luxury hoteliers are cautiously moving into the mobile application space and the results are widely divergent. They have taken their baby steps but are in an adolescent phase, lacking a mature offering.