Between Twitter and Facebook, consumers are increasingly engaging with high-end hoteliers, posting observations from everything to the amount of time required for check-in to quality of poolside towels.
Four Seasons Hotel Austin is driving foot traffic during the South by Southwest Conferences and Festivals by partnering with local public radio station KUT-FM 90.5 to offer live festival broadcasts and interviews at the hotel.
Supplied with a selection of smartphones, tablets and a variety of other affordable devices, mobile Internet users are rapidly forming a mass market.
Hospitality organization Leading Hotels of the World is shining a spotlight on its properties that have been featured in Hollywood films to celebrate the Academy Awards and the brand’s 85th anniversary this year.
As hotel chains spend funds to open new channels for social and mobile, their Web sites are often left to languish and now have become brochureware with a reservation engine slapped on to the menu.
Now that Four Seasons Hotels and Resorts is on the hunt for a new CEO, this transition will influence the legacy of the brand and its front face to competitors.
Within the universe of symbolic brands, Icon Brands become the carriers of universal values and stories that they express through a range of products characterized by instantly recognizable and iconic codes.
British automaker Rolls-Royce Motor Cars is building its future through its Apprenticeship Programme and is setting an example for other luxury brands.
Hotel brand Dorchester Collection is toasting women and its female sommeliers from three properties with the first “Women in Wine Road Trip” event to celebrate International Women’s Day March 8.
Data points to tablets cannibalizing PC sales and marketers are starting to take note. This is why tablet optimization will be a hot topic of conversation in the marketing industry this year.
