One-third of luxury marketers fail to optimize mobile commerce: L2 Think Tank
One-third of luxury marketers offer mobile commerce options for consumers on non-optimized Web sites, according to a new report from L2 Think Tank.
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Why be mobile-first when you can be mobile-always?
This is a land that puts a premium on “being first” – home to the world’s first electric chair execution (Go USA!); the launch of Albert II, the first monkey in space; and the first obesity drug approved for dogs (yes, that is correct).
Washington’s Willard Hotel targets history enthusiasts via upscale “Lincoln” screening
InterContinental’s The Willard Hotel, Washington, DC, is tapping its presidential roots through a one-night film screening event dedicated to Steven Spielberg’s “Lincoln.”
Advertising law issues that marketers can expect this year
What advertising law challenges from 2012 will role over to this year that will affect marketers and retailers? A lawyer specializing in advertising and marketing law takes an indepth look.
Rebecca Minkoff targets female millennials via Bloomingdale’s event
Apparel and accessories label Rebecca Minkoff is looking to interact with its target audience of female millennials through a Valentine’s Day event with beauty brand Laura Mercier at retail partner Bloomingdale’s.
36pc of Gen Z pays more for products consistent with an image: Forrester
Luxury marketers that want to attract the next wave of young affluent consumers should examine the media and brand consumption habits of the uniquely-demanding Gen Z, according to a new report from Forrester Research.
Mobile commerce in the bricks-and-mortar context
The rise in smartphone and tablet usage has established mobile as a key channel within the multichannel retailer’s arsenal for customer engagement.
American Express Publishing Luxury Summit to focus on innovation
American Express Publishing’s Luxury Summit 2013 will take place April 21-23 at St. Regis Monarch Beach, CA, and will center on the theme, “Luxury: The Remix 2013.”
Key factors to consider in mobile strategy goals
As you assemble the goals for your mobile strategy, be sure to map them back to your digital strategy within a mobile context.
Viceroy Anguilla draws epicurean travelers with celebrity chef event
Caribbean resort Viceroy Anguilla is bringing in recognized chefs who have appeared on Bravo television network’s “Top Chef” food competition show for the first three-day Culinary Conclave event to tap experiential marketing and draw affluent travelers.