Direct mail and luxury brands
Luxury marketers continue to use mail because it works and because it is easier to convey luxury in tactile form.
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Burberry fetes Regent Street boutique through first music event in store
British apparel and accessories label Burberry invited consumers to the first music event held at its Regent Street boutique in London that was a part of its ongoing music initiative Burberry Acoustic.
InterContinental shows digital expertise: L2 Think Tank
InterContinental Hotels & Resorts tops other luxury hotel brands by showing expertise and innovation in the digital arena this past year, according to a new report by L2 Think Tank.
Saks flaunts new rewards program via consumer, media event
Department store chain Saks Fifth Avenue raised awareness of its SaksFirst loyalty program by holding an event in the fourth-floor boutique space at its New York flagship store for customers and select media.
Four Seasons, JetWay target ultra-affluent with $400,000 package
Four Seasons Hotel New York and JetWay Private Air are partnering to offer a Valentine’s Day package that includes a chartered flight, penthouse accommodation and a Premier Gem diamond necklace.
What publishers can do to ride the mobile ad wave
Digital publishers reliant on online advertising revenue last year were suddenly dealt with a brand new form of supply to figure out and monetize immediately, or face a slow death at the expense of mobile’s rapid growth.
Michael Kors taps goodwill in World Food Programme partnership
U.S. apparel and accessories label Michael Kors is upping its philanthropic portfolio through a long-term partnership with the United Nations’ World Food Programme to help put an end to world hunger.
Consumer confidence downgrades to last year’s Q2 level: Unity Marketing
Consumer confidence among the top 20 percent of U.S. households has decreased back to the level reported in the second quarter of 2012, which is the second-largest drop in confidence since the first quarter of 2008, according to a new study by Unity Marketing.
Surviving the adolescence of mobile advertising
Mobile advertising is at an adolescent stage in its development. Mature enough for its effectiveness to be incontrovertible, yet young enough that big practical kinks remain.
InterContinental targets affluent males via Thomas Pink package
InterContinental New York, Times Square, is partnering with LVMH-owned shirt maker Thomas Pink to offer a Valentine’s Day package aimed at men that includes a consultation at the British brand’s Madison Avenue flagship store.