Driving retail revenue through mobile apps
Although most retailers understand the importance of mobile and have started investigating ways to engage their customers, many have not used the medium to its full potential.
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Luxury Daily’s Luxury Women to Watch 2013
Luxury Daily’s Luxury Women to Watch 2013 list celebrates the smart women who are expected to make a difference in luxury marketing and retail in 2013.
Are brands missing a trick with mobile?
The basic theory of advertising is that brands seek to be placed in front of their audiences, whilst maintaining as positive an ROI as possible.
39pc increase in luxury watch searches prompts optimism for Chinese luxury market: report
China-based searches for high-end watch brands increased 39.3 percent during the first half of 2012 compared to the year-ago period, proving that interest in luxury remains strong, according to a new report by Digital Luxury Group.
Retailers turn to push messaging to reach holiday shoppers
Smart retailers are finding that it is becoming less about replacing the in-store shopping with mobile commerce, and more about bringing together all channels to create one great customer experience.
Estée Lauder, Audi win in Chinese digital arena: L2 Think Tank
Marketers in the beauty, fashion and watches and jewelry categories are leading on China’s digital playing field with brands including Estée Lauder, Lancôme, Burberry, Louis Vuitton and Chanel rounding out the top 20 most-savvy, according to a new report from L2 Think Tank.
Reap holiday rewards with these top 3 mobile best-practice tips
Because mobile shopping is expected to be especially crucial this holiday shopping season, the need to embrace mobile commerce is unmistakable.
98pc of affluent consumers shop online: Unity Marketing
Ecommerce is especially important to luxury marketers nowadays since 98 percent of affluent consumers shop online, according to a new study by Unity Marketing.
Smartphone camera to influence mobile marketing and commerce in 2013
The rapid adoption of smartphones and tablets offers a new opportunity for retailers, banks and insurance providers to take advantage of a feature that is unique to mobile devices and tablets: the camera.
60pc high-net-worth consumers are optimistic about personal financial future: report
Sixty-nine percent of U.S. adults with a household income of more than $500,000 are very satisfied with their current financial situation and 60 percent of these consumers predict that they will definitely be better off one year from now, according to a new report by Shullman Research Center.