Five mobile advertising predictions for 2013
The third screen is here to stay and can no longer be viewed merely as an advertising experiment or side project. But what does the future hold for mobile advertising?
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Affluent consumers are 40pc more likely to purchase luxury via Web sites: report
Affluent consumers are 40 percent more likely to make a purchase on a luxury retail Web site compared to non-affluent consumers, according to new data from Martini Media and comScore.
Leverage social commerce to improve customer service and retention
Twitter has been coined the “SMS of the Internet” with more than 500 million active users. Facebook itself claims 1 billion, and then there are the millions of users on LinkedIn, Digg, Pinterest, YouTube and Google+.
Taking a brand out of the luxury universe
When a brand cannot or no longer wishes to respect the constraints of the chosen business model, whether for reasons external to the company or internal reasons, it is time to consider leaving luxury before it is too late.
Montblanc drives ecommerce, philanthropy through gifting program
Montblanc, a maker of writing instruments and watches, is driving ecommerce by offering customers the chance to purchase a bracelet as a holiday gift for a parent of a cancer patient at the Texas Children’s Cancer Center.
Parmigiani pushes timepiece precision through The White Club event partnership
The White Club, a private wine & Champagne members club consisting of 50 members, is partnering with watchmaker Parmigiani and sports car marker Bugatti to host a weekend-long event at French estate Domaine de la Romanée-Conti where attendees will taste the most expensive wines in the world.
Mobile’s threat to traditional retail
It is time to think differently about how retail works as lines become blurry.
90pc of affluent consumers favor quality over status in luxury purchases: Luxury Institute
The majority of affluent consumers are looking to purchase long-lasting, high-quality items from luxury brands over items that could enhance their status, according to a new survey by the Luxury Institute in partnership with Ford’s newly rebranded Lincoln Motor Company.
Aston Martin leverages 100-year history via revamped logo, global celebrations
Sports car manufacturer Aston Martin is marking its centenary by unveiling a new logo and holding global celebrations such as a week of open house activities at its headquarters and a birthday event in London.
3 key strategies for engaging social-mobile customers
There is no doubt that luxury retailers are no longer dipping their toes in social marketing. They are driving unique programs that tie together their brand promise and the unique marketing capabilities of social media.