Seventy percent of consumers prefer to hear about new products from Facebook friends rather than brands, according to a new report by 8thBridge. Therefore, online retailers should incorporate social sharing into the commerce experience.
Thanks to competitive pricing, the convenience and tempting offers such as free shipping, the Internet has become the place to shop – and consumers rely on retailers to secure the data used to make their online purchases.
As everyone in the print media business knows, this is the peak time of year for Requests for Proposals (RFPs) with publishers and ad agencies scrambling on short turnarounds with late nights and lots of stress.
Toyota Corp.’s Lexus is gaining exposure in the film industry through a partnership with The Weinstein Company to produce five short films from around the world in a series titled “Life is Amazing.”
Something interesting is happening as we enter the holiday season’s second half: the merging of online and offline worlds back into the bricks-and-mortar experience.
Affluent consumers reported rising and falling levels of optimism throughout 2012 and that uncertainty is continuing into the fourth quarter. Therefore, luxury spending will likely remain neutral during the holidays, according to the October Mendelsohn Affluent Barometer.
Danish brand Georg Jensen is asking consumers to stop by its new Bond Street location in London to tie a wish to the in-store Christmas tree which will fuel a donation to the Danish Red Cross.
While mobile devices are playing a major role this holiday shopping season, I predict that within the next five to seven years, their use for purchases will actually be greater than purchases made in-store or online.
With all of the talk on mobile payments and mobile commerce, NFC and the new Apple Passbook, it is interesting that no one is talking about mobile commerce fraud.
Good content can help drive higher brand recall, favorability and purchase intent, and because of this, savvy advertisers prioritize quality content when picking their advertising partners.
