Is mobile advertising good for you?
Like or loathe it, advertising plays an important role in our social fabric. It helps to initiate trends, propel cultural identities and keep us informed about latest products and services.
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52pc of wealthy individuals purchase luxury for personal use: report
The majority of U.S. adults with a household income of more than $500,000 purchase luxury products for themselves versus a family member or as a gift, according to a new report by Shullman Research Center.
International consumer purchases tripled on Black Friday weekend: FiftyOne
International consumer purchases at U.S. retailers tripled Black Friday through Cyber Monday, according to data from FiftyOne Global Ecommerce.
How mobile is making everywhere marketing a reality
Few technologies have as much growth potential right now as machine-to-machine communication, or M2M. It could take mobile marketing to the next stage in its evolution.
Jaguar Land Rover puts F-Type, Range Rover on pedestal via Hollywood event, film
Jaguar Land Rover North America is gaining excitement for its upcoming model releases through an exclusive preview event during which the automaker announced the cast of a short film set to release next year.
Storytelling in luxury marketing becomes interdisciplinary
Content curation is a descriptive term. It denotes the act of organizing material or information to be displayed or broadcast with the goal to tell a story.
How to market and sell to mobile shoppers this holiday season
In addition to their growing numbers, mobile shoppers are spending more and creating larger shopping carts through mobile channels such as the tablet. As a result, the mobile shopper is clearly this season’s most coveted consumer for luxury brands.
Can advertising dollars ensure engagement?
Charging on a per-engagement basis cuts to the chase and puts the focus on attention, not impressions.
Creating a mobile monetization survival kit
When done right, mobile can actually be a money-maker, rather than just a cost center.
Keeping mobile customers in your store this holiday season
Whether it is a tablet, an iPhone or an Android device, consumers will make more purchases than ever before through their mobile devices, certainly helping to proliferate the concept of “couch commerce.”