U.S. fashion label Michael Kors is donating $1 million to the American Red Cross Disaster Relief Fund to aid in Superstorm Sandy cleanup, showing leadership at a time of hardship for many consumers living on the East Coast.
Full-screen ads have been with us for a while, yet some marketers are scratching their heads and wondering if full-screen ads should be a part of their mobile advertising mix.
U.S. consumers’ confidence level is at its highest since the beginning of the recession, projecting a strong holiday performance for retailers, according to Experian’s Consumer Expectation Index.
When the history books and Harvard case studies on iOS6 are written, the innovation that likely will have had the most impact, especially on retailers and brands, will be Passbook.
When Apple introduced the iPad Mini on Oct. 24, pundits and analysts were not impressed. Talk is of Apple lacking “real innovation” and the stock has given back more than 20 percent. The thinking seems to be that shrinking down the iPad is not that impressive, especially given Apple’s track record of product launches.
Despite all the excitement about mobile advertising in the press this year, the price of mobile ads remains very low.
While neither the Romney or Obama campaigns discussed how much of the roughly $159 million spent in online advertising was allocated to mobile, they both disclosed their involvement in advertising on mobile phones and tablets.
The Ritz-Carlton, Washington, DC is encouraging politically-minded ultra-affluent consumers to experience the 2013 Presidential Inauguration through a hotel package priced at $100,000.
For luxury marketers, content creates a wonderful opportunity. Luxury brands have stories to tell, and it is something our industry frequently does well.
As an executive who has been in mobile marketing for more than a decade, I can say with confidence – and a bit of disappointment – that the presidential candidates missed a pretty big opportunity with mobile.
