Rolls-Royce boasts Karl Lagerfeld photography via exhibit
British automaker Rolls-Royce Motor Cars is gaining visibility through a new exhibit in its “Icons of Art” series featuring photographs by Chanel creative director Karl Lagerfeld.
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Mobile social purchases and rewards demystified
Marketers should focus more on mobile and social behavioral strategies to guide a consumer through the purchase flow.
Cash transactions in a mobile retail world
The convergence of cloud-based software and feature-rich mobile devices offers new possibilities for retailers to better serve and engage their shoppers.
Mobile trumps social to target influential affluents: Unity Marketing
Luxury marketers should consider young affluents as an influential group to drive revenue since this demographic is spending approximately twice as much as mature affluents, according to a new survey from Unity Marketing.
CMOs foresee 4pc increase in Cyber Monday sales: report
Retailers are projecting a 3.1 percent increase in sales on Black Friday and a 4.3 percent increase in Cyber Monday sales, according to a new survey by auditor BDO USA.
BMW raises awareness for electric car through global showcase
German automaker BMW is pushing its new i concept electric vehicles through a week-long event in New York featuring vehicle displays and interactive showcases on sustainability.
Top 5 CRM mistakes made by luxury brands
Evidence suggests that some luxury brands are less skilled at CRM than others – and there are some particularly common pitfalls.
Chanel pushes city-specific collection via castle spectacle
French fashion house Chanel is showing its Métiers d’Art Collection in a Scottish castle to flaunt the inspiration behind the pieces from the brand’s history in the country.
Lessons from Harry Winston
In the last few weeks, there have been rumors about an impending sale of the Harry Winston brand. What follows is an assessment of the company’s presentation on the Web and a few observations on how Harry Winston has inadvertently highlighted the brand’s inherent weaknesses in terms of its business model, value proposition and marketing strategy.
Millennials increase intent to purchase luxury goods, baby boomers less viable: Accenture
Thirty-five percent of millennials in the United States reported that their likelihood of purchasing luxury goods has increased over the past year, while 46 percent of baby boomers said that their likelihood has decreased, according to a new survey from Accenture.