Testing apps before the holidays
While it might be OK to not have bought any gifts yet, if you delay testing your mobile applications for much longer, it will be a “Bah Humbug” rather than “Happy Holidays” for your company.
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Bergdorf, Barneys deemed best relationship-builders: report
Bergdorf Goodman and Barneys New York were lauded by high-net-worth consumers for being the most effective at maintaining salesperson-to-customer relationships in comparison to other high-end retailers, according to a new report by the Luxury Institute.
Dom Pérignon bolsters awareness through Las Vegas wedding packages
Capitalizing on the lucrative Las Vegas wedding industry, Champagne brand Dom Pérignon is hosting two limited-edition wedding packages centered on the 12/12/12 date.
Mobile planning for social integration
At least 10 percent of consumers around the world use mobile social media, thanks to the growth of services such as Facebook and China’s QQ.
The end of retail as we know it?
Most retailers are currently building barriers to deal with small waves, while a tsunami is fast approaching.
13 days with a feature phone
I lost my iPhone on Saturday, Sept. 8 getting out of a yellow New York cab, stretching out over a puddle.
Dalmore chooses experiential marketing for Constellation Collection
Universal Whisky Experience and ClubCorp have chosen experiential and event marketing to push Dalmore’s Constellation Collection via a private event in Leesburg, VA, at the end of the month.
7 steps to inspiring luxury customers’ loyalty
At the beginning of this century, there was a dramatic shift in luxury customer values. The lines between luxury, premium and mass market started to blur. More new brands entered the fray and now competition is tougher than ever before.
How luxury automakers can find the right media mix for model reveals
Luxury automakers are using digital channels to spread live model launch events to a larger audience, but those that hone in on peer-to-peer influences on social media and the brand lifestyle can better stand up to competitors.
QR codes beat out direct mail in driving response: report
QR codes are spurring consumers to take action with response rates that are higher than other direct marketing tactics, according to a new report from Nellymoser.