Mobile closes the gap between bricks and clicks
We have no solid way of knowing how our online campaigns – clicks – affected traditional offline purchase – bricks. Some argue that this is the start of the end for traditional retail.
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Burberry continues digital domination, tops fashion IQ study: L2 Think Tank
British fashion giant Burberry is continuing to prove its digital prowess in the premium sector, beating out brands such as Ralph Lauren, Hugo Boss and Gucci for the No. 1 digital IQ spot, according to the 4th annual L2 Think Tank Digital IQ Index: Fashion.
Loyalty programs must go mobile
While more retailers and marketers are embracing mobile, effectively merging loyalty programs to the third screen is low on their agenda.
Making mobile sites more search-friendly
Marketers still need to make sure that their mobile Web sites overcome the challenges of browsing on small devices with limited bandwidth.
40pc Chinese consumers intend to spend more in next year: BCG
Approximately 40 percent of Chinese consumers intend to increase spending in the next 12 months, a drastic contrast from the 9 percent of U.S. and British consumers who intend to spend more during this time, according to a new study from Boston Consulting Group.
Macallan taps Annie Leibovitz for limited-edition bottle designs
High-end whisky brand The Macallan is marketing a set of bottles that feature labels with photography by Annie Leibovitz through a world tour that includes stops in Hong Kong, Moscow, London and New York.
Ultra-affluents most likely to spend money on travel, electronics: study
In the next six months, the most-affluent consumers in the United States are most likely to spend their money on vacation, electronics and apparel and accessories, according to findings from Ipsos MediaCT’s August Affluent Barometer.
Elliman partners with Humane Society for penthouse showing
Prudential Douglas Elliman Real Estate is pushing a penthouse showing to high-net-worth dog-lovers by partnering with The Humane Society of New York so that attendees can view the pet-friendly property, consider canine adoption and make a donation.
What you need to know about HTML5 vs. native apps
With the debate between the HTML5 and native app methodologies raging across the mobile and marketer communities, you might be left wondering whether there is a middle ground.
G.H.Mumm taps experiential marketing for branded events
High-end spirits brand G.H.Mumm is tapping affluent consumers’ preference for experiential marketing with a new event tactic that will show guests the rituals of Champagne tasting.