Are tweets the new press release?
Twitter’s immediacy and brevity has forced marketers to rethink communications with different audiences. Some even question the future of the old corporate marketing warhorse, the press release.
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71pc of affluents to uphold holiday spend, most-affluent to shell out more: report
The outlook on holiday spending remains somewhat optimistic in the luxury sector as less affluent consumers plan to decrease the amount they spend on gifts and the top 1 percent plan to increase how much they shell out, according to a new report from the American Affluence Research Center.
Trick is finding the treat within location-based ads
Today, the majority of mobile advertising spend is focused on very loosely targeted display ad inventory. It is a tricky situation because there is far more supply than advertising dollars chasing it.
How national advertisers can penetrate mindshare at the local level
Progressive agencies and brands are now exploring the different aspects of local mobile advertising such as location capabilities and creative formats, and treating them as separate objectives within mobile.
5 tips for luxury retailers to maximize results online this Christmas
Here are five key tips for luxury brands and retailers to remember when marketing online at Christmas.
Wealthiest US consumers to amass 29pc holiday gift spend: AmEx report
The top 10 percent of U.S. households in terms of wealth will increase their holiday gift spend 21.9 percent year over year, while the remaining 90 percent will spend approximately 11 percent less, according to a new report from American Express Publishing and Harrison Group.
Tablet users are more active holiday shoppers than smartphone owners: NRF
While holiday sales are expected to make only a modest 4.1 percent jump this year, smartphones and tablets are likely to play a bigger role in those purchases, according to a new report from the National Retail Federation.
Launching a consumer mobile service by thinking outside the app
A consumer mobile service needs to be accessible by as many types of phones as possible to reach the maximum number of potential customers.
Full-page mobile ads are the new glossy
Brands that traditionally find success with full-page magazine or newspaper ads have yet to take complete advantage of mobile.
Use personalized app engagement to win customer loyalty
Mobile technology has carved a path from retailer directly to consumers, and has given the industry a viable way to communicate with their best customers at the most opportune time.