Transitional marketing and the connected screen
How do we address a fundamental shift from a technology-centric marketing model to one of experience-centricity?
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Mercedes marketing pushes it to top of customer perception: study
German automaker Mercedes-Benz has pulled ahead of competitors including BMW and Audi in terms of brand perception from Aug. 1-Sept. 7, according to a study by YouGov BrandIndex.
Rolls-Royce boasts Art Deco roots via bespoke collection reveal
British automaker Rolls-Royce Motor Cars is flaunting its role in the Art Deco movement through a bespoke collection and a set of three art prints that the automaker unveiled at the Paris Motor Show.
Harrods aims for local foot traffic through Biennale des Antiquaires exhibit
London-based department store Harrods is upping its status as a destination in Britain by hosting the first Biennale des Antiquaires antiques and art fair in the country.
5 mobile rich media tips for retailers
From multimedia capabilities such as video to touch-based interactions including tap, swipe and drag, mobile provides a fresh palette with which to capture and keep your audience’s attention.
Top 10 most common mistakes in social media
There is a recurring list of misconceptions when using social media in business. These mistakes hinder an organization’s ability to maximize the use of social media while mitigating risk.
Ralph Lauren flaunts craftsmanship through Harrods handbag event
London department store Harrods is hosting two events during which guests will interact with an artisan from Ralph Lauren’s Italy-based factory and learn about the bespoke options available for the label’s Ricky Bag.
Mobile apps: Speak consumers’ languages or risk losing commerce opportunities
If you do not provide your mobile applications in other languages, you risk potentially missing out on valuable commerce opportunities.
John Walker & Sons targets young millionaires in Asia-Pacific yacht tour
Scottish brand John Walker & Sons is inviting select guests in Asia-Pacific onboard a branded yacht to partake in activities that will explore the history of the brand and showcase the new triple malt John Walker & Sons Odyssey.
When mobile leads your business instead of lagging behind
At least 20 percent of the digital traffic is mobile, and some brands are seeing even higher proportions of mobile traffic today.