Travel network Virtuoso is positioning itself as a leader in the industry through Virtuoso Travel Week, an event looking to command tourism trends for the affluent crowd by offering trip options that are environmentally and economically sustainable.
When laptop, smartphone and tablet are all disconnected devices, will reach be counted as three people or one person?
Even though ultra-affluent consumers still have a desire to spend, consumer confidence in July was down just a little bit than reports from that time last year, according to findings from Ipsos MediaCT’s July Affluent Barometer.
For the past few years, each year has been heralded as “the year for mobile payments.” Yet, for a variety of reasons, the uptake of mobile commerce has been slower than expected.
We have been reading about location-targeted mobile marketing for a few years now. We all have a top-level understanding: “I can serve ads to phones based on their location!” But do you really understand the details?
Rolls-Royce Motor Cars debuted the Phantom Coupé Aviator Collection, an aviation-mirrored line inspired by founder Charles Stewart Rolls, at Pebble Beach Quail last week.
There is no doubt that hyperlocal mobile targeting is an effective and powerful method of pinpointing the “where” and reaching mobile consumers.
Before you allocate significant resources on a mobile campaign, your organization must first address how mobility integrates into your product or service offering.
Jaguar USA is keeping New Yorkers cool during a sure-to-be hot summer weekend with a pop-up event space dedicated to winter weather and its model range.
The mobile device industry is becoming more distorted with hardware manufacturers adapting device design and functionality to cater for the different scenario types.
