Forrester: Digital main research tool, in-store main transaction channel
New research from Forrester has shown that consumers search via digital methods but actually buy in-store. Therefore, the experience should be seamless across all channels.
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Responsive design and the continued rise of the mobile Web
Responsive Web design is a powerful and flexible approach that is being used by organizations of all shapes and sizes to address a critical need.
3 trends to consider for mobile retail success
The entire retail ecosystem is converging because consumer buying habits are becoming conditioned around mobile commerce and smartphones.
Super buyers identified as powerful luxury shopping group: Forrester
A new report from Forrester Research details the emergence of three new customer groups including the super buyer – shoppers who may be the most useful to marketers since they have high income and are likely to impulse shop.
Bentley bolsters awareness, charity efforts via Concours of Elegance sponsorship
British automaker Bentley Motors is increasing its presence among affluent consumers through its role as the main sponsor of the inaugural Windsor Castle Concours of Elegance at the Castle next month.
Avoid this $47M mobile marketing mistake
Would you have $47 million to make up for a mistake you made in your business? Or, for that matter, a client?
Tablets to hit 100M shipments in 2012: study
Although there are more tablets available to consumers, the sweeping majority still prefer Apple’s iPad, according to a new study from ABI Research.
Three quarters of businesses don’t understand mobile messaging
Whether businesses have a mobile strategy or not, there will always be a place for opt-in bulk SMS within their marketing mix.
Online video poised as No. 1 focus for luxury brand digital marketing this year: study
Approximately 69 percent of luxury marketers are expected to increase their advertising spend on online video this year, according to findings from Martini Media and Digiday.
Mobile ads: Forget format and focus on value
In mobile advertising today, value has to flow three ways: between publishers, users and advertisers. Giving better value, not buying better space, is where advertisers need to focus.