Italian label Bottega Veneta plans to flaunt an eco-friendly, limited-edition handbag collection available for purchase and showcase the winner of its photography contest to drive foot traffic to brand boutiques during U.S. Fashion’s Night Out events next month.
A recent study by management consultancy McKinsey & Co. and Altagamma, the Italian association of luxury brands, appears to finally dispel the idea that online shopping is the preserve of discounted brands and shoppers looking to pick up a bargain.
With multiple top-tier brand businesses, lucrative new consumer groups and a rapidly-growing affluent spend rate, South Korea is poised to be the next luxury powerhouse in Asia, even overtaking Japan, according to a study by Luxe Brand Advisors.
For many consumers, mobile devices are the last fortress of privacy – the one place no one can get to them. The last thing they want is to be spammed by unwanted text messages.
British automaker Jaguar is bolstering its presence at the Pebble Beach Automotive Weekend by holding an exclusive event with Playboy magazine and debuting the 2013 XJL Ultimate in North America alongside sister brand Land Rover.
Pointing to the large number of viewers via television, PCs and mobile devices, NBC considers Olympics critics the loud minority. Count me in the unhappy camp.
The Ritz-Carlton, Lake Tahoe in Truckee, CA, is targeting consumers in town for the Tough Mudder competition by creating packages to relax active, affluent consumers before and after the event.
By 2013, more people will be searching the Web on their mobile phones than on a desktop or laptop.
British automaker Aston Martin is showing the new Vanquish model to the United States market for the first time at status events and hosting invitation-only viewings and test drives at its private estate property.
As the interaction taking place on desktops, tablets and mobile devices continues to increase, it is essential to focus on providing a consistent customer experience through every channel.
