Closing the case on ODIN

Published: August 1, 2012

We think that forming an industry alliance to replace UDID is an unnecessary affront to the professionalism of Apple.

49pc of tablet owners have clicked on an ad: study

Published: July 31, 2012

New research from Frank N. Magid Associates Inc. finds almost half of tablet owners have clicked on an ad in the past 30 days, showing the opportunities available to marketers across multiple mobile screens.

Connect with consumers 160 characters at a time

Published: July 31, 2012

We have all been there. It is that moment while you are out to dinner and you realize that you forgot your phone at home. How many calls will I miss? Text messages? Emails?

Still a huge potential for luxury marketers in China: study

Published: July 30, 2012

Although spending growth is slowing down, there is still a huge potential for luxury marketers to form stronger ties to the affluent Chinese consumer through digital channels, according to a study by Ruder Finn and Ipsos China.

Omnichannel buyers represent 71pc holiday sales: study

Published: July 27, 2012

Consumers who expect and even require an omnichannel presence from brands are those that made up approximately 71 percent of gross sales last holiday season, according to the 2012 Holiday Trend Report from Epsilon.