British automaker Rolls-Royce Motor Cars is upping its presence among China’s elite through a meeting with the China Entrepreneur Club, a group comprising the most prominent and important businessmen in the market.
Marc Jacobs Intl. is renewing its commitment to the battle against HIV/AIDS through the creation of T-shirts, the profits of which go towards Aid for AIDS International.
Four Seasons Resort Chiang Mai, Thailand, is holding a one-night culinary showcase that allows consumers north of the World Gourmet Festival at the brand’s Bangkok property to take part in an authentic Japanese meal by a chef from a California hotel.
The hopes and enthusiasm once felt for the PC as it permeated workplaces and homes mirror today’s hopes and enthusiasms for the mobile device as it effectively distributes computer power to the next level of masses.
Intercontinental, Four Seasons, The Peninsula and Ritz-Carlton are among the top 10 most-searched for brands by Chinese travelers, with most destination searches at the domestic level, according to a new report by Digital Luxury Group.
The effectiveness of brands’ mobile campaigns depends on successfully doing something many of them may not be doing: applying online lessons learned to the mobile medium.
Money management is an austere business, especially the high-net-worth brand. High-net-worth – or HNW – managers cater to an identical clientele as luxury conglomerates PPR, Richemont and LVMH, but have failed to emulate those companies and their marketing tactics.
BlackBerry may have been sold to the world as the first mobile messaging device that could link to business email servers. But that distinction is now meaningless as Android and iPhone dominate.
The ping of an email arriving in an inbox does not excite many anymore. In fact, often it has the opposite effect.
Fueling the Internet’s next evolution, mobile devices are solidifying the new retail experience from bricks-and-mortar to the ease of click-to-order.
