3 tips that make B2B marketing mobile-friendly
Marketers are ignoring the fact that their customers are using smartphones for business. The good news is that they do not have to squander this opportunity.
Search Results for:
Rolls-Royce, Flexjet target ultra-affluent via US event tour
Private aviation provider Flexjet will tour its parent company Bombardier’s new Learjet 85 aircraft in an 11-city U.S. tour with partner brands including British automaker Rolls-Royce Motor Cars.
On mobile commerce conversion
We are rapidly approaching the point where everybody is talking about mobile, but apart from the hype, do retailers really know what to do and or how to get started on mobile to boost sales?
Chanel awarded top mobile site for availability, reliability: study
Chanel’s mobile-optimized Web site in France has received the top honors in a study by Keynote Systems that lauds the fashion label for its simple, sleek site that showed its design elegance while remaining completely available to customers.
Saks aims for summer foot traffic via charity effort
Retail chain Saks Fifth Avenue is holding the first annual Beauty Editors Day at its New York flagship store to benefit the Look Good Feel Better charity.
Mobile marketing insights from China
When marketing globally, it can be short-sighted – and costly – to assume a one-size-fits-all strategy.
The Dorchester boasts fashion sense via runway show event
The Dorchester, London, will host a fashion-themed tea party during London Fashion Week at which British fashion label Teatum Jones will give an exclusive preview of its autumn/winter 2012 collection.
Mobile provides thread through all brand activation points
When we talk about what makes digital activations so critical in today’s marketplace, we often discuss how it provides a thread between all activation points – the connectivity that makes a program truly integrated.
Michael Kors highlights brand values in CSR effort
Fashion label Michael Kors is allowing its employees to volunteer for New York-based nonprofit God’s Love We Deliver during business hours to back the designer’s more than 20 years of support for the organization.
Mobile: Monetize or be cannibalized
For years, marketers have often chased the silver bullet to penetrate awareness. Today, mobile is no different.