Italian label Gucci is widening the halo around its timepieces and jewelry division by pushing its education fund with the China Soong Ching Ling Foundation via a Los Angeles-based performance, for which tickets can only be purchased from its local retailers.
As mobile and online commerce has grown, kids have become comfortable and, in some cases, more so than their parents in purchasing goods online. This is why a gap has emerged.
Today’s world has changed tremendously and the ability to monetize mobile interactions, especially mobile photo capture, has reached its tipping point.
Exploring a potential way back to dominance for the BlackBerry through increased digital advertising revenues.
A 12.1 percent global increase in Internet ad spend year over year during the first quarter was advertisers’ tactic to reconnect with consumers who are becoming more confident, according to a study by Nielsen Co.
Two-thirds of U.S. consumers surveyed reported that they were more inclined to purchase store-brand packaged goods versus higher-end counterparts, but brands that achieve true consumer loyalty are most likely to bridge the gap, according to a new study from Accenture.
The culture of social media is defined by real-time information, the instant sharing of information through posts, photos, articles, videos and tweets.
Mobile phone brand Vertu is giving back to the community via a special photo exhibition in Hong Kong and a product that will benefit children with cleft lips and palates.
Mobile-enabled customers behave differently than the traditional consumer. Most notably is the velocity at which they conduct consumer research and make their purchases.
Too frequently, brand marketers work entirely in silos – one silo includes mobile marketing and advertising, and the other has customer acquisition and retention.
