Public relations in a mobile world
In just one decade, the world shifted from a largely newspaper-driven and landline-based wired culture into one where even TV’s 24-hour news cycle pioneered by CNN already seems antiquated.
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Big Brother is alive and well – and he’s now your BFF
For the record, I do not think that sharing location in exchange for a benefit such as finding my friends or getting a discount is too “creepy” or privacy-intrusive.
Updating the relationship between viewers, brands and broadcasters
You are probably too young to remember this—hell, I am too young to remember this—but in the beginning, television was free.
Burberry, Ralph Lauren receive genius rankings in L2 fragrance IQ
Marketers Burberry and Ralph Lauren were the only two luxury brands to receive genius rankings in the inaugural L2 Think Tank Digital IQ Index: Fragrance, lauding the labels’ social media, commerce sites, mobile efforts and search marketing.
Delivering ad campaigns to every type of device
As U.S. smartphone penetration reaches parity with feature phones, the debate among marketers continues: for which type of phone should mobile assets and campaigns be designed and optimized?
SMS bridges online and offline worlds
Sometimes it seems as though the online world and the real world are two separate places and two separate states of mind.
Louis Vuitton, Chanel most-searched handbag brands: research
Luxury marketers Louis Vuitton, Chanel, Gucci, Prada and Hermès are among the top 10 most-searched-for handbag brands globally, proving that European tradition rules in the eyes of luxury consumers, according to the World Luxury Index Handbags report.
4 main technologies underlying mobile commerce apps
The question is not for which smartphones you will build an application, but which mobile technology works best for your app and users.
Forrester: Consumer enjoyment must be the center of a business model
NEW YORK – Brands must put consumer needs, ease of transaction and joy from the purchase at the center of their business model to compete in today’s market and to raise profits, according to an executive at Forrester’s Customer Experience Forum 2012.
Book excerpt: Meta-luxury: Brands and the Culture of Excellence
Meta-luxury observes the rise of a paradigm of “luxury beyond luxury,” founded on the principles of knowledge, purpose and timelessness. The authors examine what is at the heart of meta-luxury and its implications for brand and business management.